A Simple Definition of Converged Media
Before getting into the specifics of a converged media content strategy, it’s important to first get a better understanding of the meaning of paid, earned and owned media. Paid media is often...
View ArticleConverged Media Is Imperative To Your Content Strategy
Customers are unpredictable and their daily lives are dynamic. And when you combine that with the fact that there is a content surplus in the market place and that consumers have an attention deficit,...
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Converged Media, Fragmented Marketing
How many ways are there to skin a cat? That’s the question that popped into my mind when someone described to me how this company I was consulting for had structured its social media presence. On...
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